One of our best SC Dem bloggers, Tim from Crack the Bell, is involved with a brand study of 2008 presidential candidates for SC by a SC market research firm. It's very interesting, and, as far as I can tell, is dead on target on each and every candidate.
No surprise that John Edwards is most in tune with SC voters and most sensitive to the needs of the poor.
It's extremely frustrating to me that Clinton still comes out on top despite her numerous negative factors.
You can download the entire studies free of charge here.
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